A retail store? No. An e-commerce retail store? No. Build a platform? No. The inconvenience of the technical process, legal process, marketing database and channels, designing engaging content, gaining traction, managing operations, financing and working with every software is just too frustrating in this ever-changing and competitive world as much as we all love challenges. That also, without knowledge or mentorship? We once thought about what you're thinking now. But the only difference: there was nothing provided to us then.